THE OXFORD ADVERTISING STORY
MORE THAN 40 YEARS OF COMMUNICATION
Since the 1970s, Oxford has been building a universe and forging strong ties with its users by means of an advertising story based on the idea of “Power in your hands”. In its latest films, teenagers assess the reliability of its notebooks in a series of product tests.
1973: OXFORD, NOTEBOOKS AND SCHOOL SUPPLIES
1978: THE LIONS
1992: SUCCESS DEPENDS ON OXFORD
2002: THE LIBRARY
2007: THE WIND
2010: THE STAIRS
2013: SHINING PARK
2014: THE LIBRARY
2015: THE FLYING NOTEBOOKS
“Thanks to Oxford SOS Notes, the content of your notebooks can follow you everywhere.”
Oxford’s flying notebooks highlight an innovation designed to support the mobility of young people. In 2015, the SOS Notes app, part of the Oxford Student range, makes it possible to save the contents of notebooks on a mobile phone, so they can be easily viewed and shared. This campaign illustrates this innovation by making Oxford notebooks fly using drones that follow young people around the city.
2016: COOL ROBOT - NEVER GIVE UP
2018: OPTIK PAPER® TEST